Prime Outlets Williamsburg: Serious Savings Found Here


Want some serious bargains? The Prime Outlets Williamsburg-- later called the Premier Outlets and now called the Premium Outlets (who can keep up with that?!?)-- are worth every minute. And they're getting bigger than ever.

Ewell Station, their newest addition, includes these stores: Adidas Outlet Store, ALDO Shoes, American Eagle Outfitters, Bath & Body Works, Burberry, Charlotte Russe, Disney Outlet, Icon Sunglasses, Journeys, Juicy Couture, Kate Spade, Kenneth Cole, Lucky Brand Jeans, True Religion, Pac Sun, Papaya, PUMA, Sketchers, and Tommy Bahama.

They're also added a new food court, featuring China Max, Frankie's Deli and Sbarro's.

Here are some of our favorite stores:


Harry and David's Outlet Store can always be counted on for a free sample of their truffles, salsa, olive spreads, or other yummy products. 

Our top choice: their Espresso Truffles. Um, so rich! They're so big we always cut them into quarters first. We also love their smoked salmon, which comes in a stay fresh pouch, so you can buy it on sale and enjoy any time during the year. I once bought a $50 Tower of Treats for $25.

(2015 Update: Unfortunately, this store has since closed. No more sample!)


We also like to stop by Rocky Mountain Chocolate Factory. They have delicious chocolates; I especially like their sugar free chocolates.
Gap Outlet - You can get fantastic bargains at this Prime Outlets Williamsburg store. I've bought Gap ladies' tees there once for $1 each! Other bargains I've found: Gap boys adjustable waist pants for $5 each.

My top tip: I've always had great success at the Gap during mid to late January. That's when they really mark down their winter items (sweaters, fleece tops, gloves, etc). If I can, I try stopping by weekly starting the third weekend in January and on into the first week in February to see what deals I can scoop!


White House Black Market - I LOVE this store, but I don't like to pay full price. So...I don't!

First, I subscribe to their email list, and get weekly notices of sales and discounts. If I find something I like (but not enough to pay full price), I keep tags on it online to see when it's marked down.

Prime Outlets Williamsburg

I also try to stop by the White House/Black Market at Prime Outlets Williamsburg-- sorry, PREMIUM Outlets-- whenever possible to see if the item has shown up there--at a reduced price.

My top find to date: rhinestone-studded black jeans for only $10!!! I can't tell you how many compliments I've gotten on these pants which were originally $70.

Here are just a few of our favorite stores. (For a more extensive list of stores at the outlet, click here.) 

What other bargains can be found in Williamsburg? Click here for a full list of the area outlets.





Tip: Join the Free 1Club for Extra Savings at Prime Outlets Williamsburg


Awhile back, I decided to join the Prime Outlets Williamsburg 1Club.

It's a free program that gives you access to "powerful unadvertised offers" exclusively for 1Club Members.

Just a few examples:

  • 20% off one regularly priced item at Coldwater Creek, Ann Taylor, Guess, Claire's, and Calvin Klein
  • 10% off one regularly priced item at IZOD, Geoffrey Beene, Bass, Ben & Jerry's, Kitchen Collection, Van Heusen and more
  • Free gifts with select purchases at Crabtree & Evelyn, Dooney & Bourke, and L'Occitane

    Deals are subject to change, but you get the picture. Who doesn's like additional savings...and hey-- it's free!

    Prime Outlets Williamsburg (also known as Premier Outlets) is located 5715-62A Richmond Road (Route 60 East). You can reach them at 757-565-0702, or online at www.primeoutlets.com. 



And for the Kiddies...

The highlight for our kids used to be their cow sculptures. All were decorated in different colors and designs, some of them wild and fanciful. We were shocked to return one day to find that the cows were gone! We were so disappointed. Apparently, they must have taken their own family vacation getaway...

Want a little quiet shopping time?.

 Kid-friendly spots include Rocky Mountain Chocolate Factory (you can always try bribing your kids with chocolate if they're good for several stores). They also have great stands with kettle corn which help keep the little ones quiet for awhile. 


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